On Halloween this year, we worked with New Balance on an activation for the New York City Marathon. They were releasing the NYC Zante which was a new shoe for the marathon. New Balance filled a box truck in midtown with their new shoes and gave away sneakers to runners who were willing to donate the sneakers on their feet! While this was happening, we were creating custom artwork on the exterior of the truck. Check out some photos of the project below along with video of the event!
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