Recently, we worked with YouTube & Google BrandLabs on their new YouTube Space NY launch event. The space acts “as a hybrid production facility and classroom where brand marketers are invited to up their digital savvy while YouTube’s creator partners leverage the studio’s resources and acumen.”
With a whopping one billion unique users visiting YouTube every month to consume about six billion hours of video, it’s a smart move for the world’s second most valuable brand to set up shop near Madison Avenue. YouTube’s studios in London, Los Angeles and Tokyo have drawn over 30,000 creators to more than 450 workshops resulting in 6,000 videos viewed for 47 million hours. With BrandLab, it’s hoping to spread the gospel with those in control of marketing budgets, too. (http://www.brandchannel.com/home/post/141013-Google-BrandLab.aspx)
Earlier in the year, we worked with Puma and Rain on a commercial celebrating the anniversary of the Puma Suede sneaker. Check out the video below. It’s a really quick clip at the (0:34 mark) but you can see the graffiti collage we painted for this project!
“Revolutionary. Classic. Timeless. PUMA SUEDE has been down since forever. Back in 1968, the city scene was packed with hot chicks in hot pants and tall boys in basketball shorts. That was when PUMA first came on the scene with the Suede silhouette. The industry rebel that said “nay” to ordinary leather, the Suede was a warm-up shoe made infamous by athletic greats such as basketball’s Walt “Clyde” Frazier and the track’s Tommie Smith. It hit new levels of fame during the ’80s dawn of b-boys and hip hop beats, taking over New York City blocks. And to this day, it remains PUMA’s most epic icon of sport-inspired style with its smooth suede and streetwise swagger.”
“We provide a platform for top quality, authentic graffiti/street artists to do commissioned work without revealing their identities. We vow to protect the identities of our artists that wish to remain anonymous due to the legal nature of their work. All of our artists go through a very rigid screening process and you will only be working with professionals. You could be working with a famous street artist like Banksy and never know it! This is the reason why we are the industry leader and top choice for both artists and clients!”
Earlier this month, we helped create a unique hand painted design in the new Warner Music Group office in New York City. We painted a long hallway with multiple sound wave patterns in the company’s blue and white tones. We also covered their elevator doors with a hand painted oversized logo. The rest of the space was filled with patterns consisting of the WMG logo. We were honored to work with Warner Music Group on this project and hopefully there will be more to come! Stay tuned! Check out photos of the installation below:
We teamed up with Klughaus Gallery and LinkedIn last month to help create some unique graffiti murals in their New York City office space! We had 3 different artists create custom designs with their own interpretation. This was quite the task since we had to use spray paint in an enclosed corridor to control the fumes/paint overspray without being able to fully step back to look at the entire piece. We were very happy with the final results in the photos below:
Time Lapse Video by Joel Wood (LinkedIn):
All three artists collaborated on the last hallway below which paid tribute to/referenced a classic DONDI whole car:
“Weber Shandwick is one of the world’s leading global public relations firms with offices in major media, business and government capitals around the world.” They asked us to come paint some murals in their new offices in midtown, NYC. We created some custom murals (in spray paint) on their 6th and 7th floors. This was a fun project where they gave us a lot of creative freedom to do what we wanted. The only request was for some coy fish, which we happily added! The agency was kind enough to create and share an awesome video of the creation of this mural. Please see the video and photos below!
During NY Fashion Week (#nyfw) last month, we worked with DKNY on their 25th Anniversary. To celebrate, their 25th Anniversary, they threw a star studded pop-up red carpet party in the financial district. We painted some of the walls at the location as well as the 3D letters that were moved there from the fashion show in the previous post. The party featured a performance by Rita Ora who brought out Iggy Azalea. Also, there was a surprise performance by A$AP Rocky and A$AP Ferg! It was a great even to end the summer in NYC!
Below are some more links to articles related to the event:
NY Graffiti Artists For Hire worked with MTV and some Lady Gaga fans recently on this 2013 VMA Promo for Lady Gaga. One of our artists painted this “No Sleep” tag on a Brooklyn Rooftop in the video below:
In other news, congrats to KAWS for taking over MTV for the VMA’s!
Last month, we worked with Jurne and Dominic Corry on a huge mural in an undisclosed Vornado Realty Trust property at a high profile location in New York City. Each artist designed alternating letters in their unique style that spelled out “C R E A T E !” This mural took about a week to complete and it came out amazing in the end! For the designs, we were asked to incorporate something that had to do with 34th St. into the designs. Please take a look at the images from the location below: